On November 27th we are celebrating “Giving Tuesday” and asking you to don your favourite festive beanie hat and donate £2 to Beanstalk. As the cold winter begins to creep in, it’s the perfect time to dig out your woollies and to start getting in the festive spirit!

Psssssst…….there may even be a prize for posting the best photo!


  1. How do I get involved?

Ask your co-workers, family, friends or school to get involved and simply text “BEAN27 £2” to 70070 to donate to Beanstalk. Don’t forget to tweet us a photo of you and your pals in your beanies to @BeanstalkReads and use the hashtag #BeanstalkBeanieDay and #GivingTuesday on Instagram and Facebook.

  1. How can I get even more involved in Beanstalk Beanie Day?

If you would like to host a Beanstalk Beanie Day then please contact our fundraising team who can send you posters to place around your school or workplace. Our team will be more than happy to discuss any other fundraising ideas you may have.

  1. What if I don’t look good in hats?

Wear the hat, tweet, donate…put the hat away.

  1. What if I don’t own a beanie hat?

Go out and buy one – WINTER IS COMING!

For further information contact [email protected]

Looking for other ways to participate in our Christmas celebration? Read more about Secret Santa book swap and The Gift of Reading Christmas Cards